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SYDNEY FRAGRANCE & AKIRA ISAGOWA AT MERCEDES FASHION WEEK

SYDNEY FRAGRANCE & AKIRA ISAGOWA AT MERCEDES FASHION WEEK
May 4, 2015 jai.evans@cocreategroup.com

Sydney Fragrance & Akira Isogawa delight and inspire our senses at Mercedes Fashion Week Sydney

Sydney Fragrance officially launched it’s collection of fashion candles yesterday at Akira Isogawa’s show at MBFWA 2015.Screen Shot 2015-05-04 at 9.57.15 pm

Using scent to evoke emotion, fragrance completed the traditional visual and aural feast that is Fashion Week. Guests at Isogawa’s show were transported from Carriageworks to a crisp, Japanese morning, through the boutique company’s Lemongrass and Ginger fragrance, which was infused throughout the room to create ambience.

“In the same way that fashion can evoke emotion, so too can fragrance, transporting us to a time and place” Jai Evans said, Creative Director of Sydney Fragrance.

‘We love the idea that fragrance was able to be involved in the incredible theatre of Akira’s MBFWA show today. It’s our ambition that fragrance be at the forefront of creative minds when designing any type of atmosphere; in the home, restaurants, even fashion shows! And as Sydney Fragrance is the fragrance of fashion where better than to launch.’

Isogawa added ‘The Lemongrass & Ginger fragrance was certainly a lovely compliment to my show, I have known Jai Evans for many years and I am so happy he has launched Sydney Fragrance.’

The worlds leading fashion mavens were gifted one of the Lemongrass and Ginger candles, which, upon burning at home, will transport them back to the sensory spectacular that was Akira Isogawa’s 2015 fashion masterpiece.

About Sydney FragranceScreen Shot 2015-05-04 at 9.57.43 pm

Lovers of all things fragrant, Sydney Fragrance has created a collection of fashion candles inspired by the unique style of one of the world’s most stunning and eclectic cities.

The company is the brainchild of Creative Director and style aficionado, Jai Evans. His portfolio delivers a luxury collection of 14 fragrances that represent the many facets of Sydney style, including all of the classics, offset by more contemporary blends, with limited-edition capsule collections to launch in line with seasonal trends.

An Australian-owned company, Sydney Fragrance lovingly hand crafts all their products locally in a custom- designed workshop in the heart of Sydney, Australia. Each fragrance is conceived and formulated by world-class perfumers ensuring a high-quality and unique candle.

Using only the most premium materials; from the highest quality glassware to premium soy-blended wax and cotton wicks, to create its premium home fragrance collection.

Candles (RRP $39.95) can be purchased online at: www.sydneyfragrance.com

#SydneyFragrance  #EvokeEmotion  #FragranceOfFashion

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